Much like his ‘FourFiveSeconds’ co-star Rihanna, the campaign surrounding Kanye West‘s latest opus, ‘The Life Of Pablo,’ has been a rollercoaster to say the least.
Despite being greeted by critical acclaim from music industry insiders to fans alike, the album’s sales have been…umm…interesting considering it’s only been available for stream via Tidal and for purchase via his own official web site.
Well, that was, until last week.
Now with spins being earned on Spotify, Apple Music, and more, West may very well be ready to see that “rollercoaster” ride him right to the top of the Billboard 200. Challenging next week’s top contenders for the spot – Zayn Malik, Jhene Aiko/Big Sean, and Rih, ‘Pablo’ is set to see new life breathed into it. The feat, if accomplished, will be accompanied by some history-making news: