Lady Gaga has spent much of 2015 rebuilding her brand.
The fall-out from the singer’s last solo album ‘ARTPOP’ did quite the number on her career – leaving many wondering whether her trail-blazing run would ever reach the dizzy heights or speed of its peak.
Undeterred, Mother Monster and her team have set sail on image overhaul; first with Grammy winning Jazz project with Tony Bennett, then a more demure look, critically acclaimed performances, acting gigs, and a more muted approach to teasing new music.
The latter, especially, seems to be working – as evidenced by the excitement that greeted pictures of her in the studio with the producer of her biggest hits — RedOne.
Smartly continuing the trend of letting the hype build around her (rather than projecting it herself), the 29-year-old was snapped leaving a London studio with ‘Uptown Funk’ mastermind Mark Ronson.