Teen Pop star Justin Bieber has set the charts alight with hits such as ‘One Time’, ‘One Less Lonely Girl’, and ‘Baby (ft. Ludacris)’ – the video of which premièred a few moments ago on VEVO. Check out the Ray Kay directed clip above. Bieber’s friend and fellow Canadian Drake makes a cameo…
Granted the 15 year old’s music doesn’t necessarily rock my world, I must give props where props are due; Bieber is vocally gifted (for his age) and is serving up material, which dually manages to appeal to his age range as well as older listeners (working with producers/writers such as The-Dream and Tricky Stewart). A great move by his label Island (who are backing him B-I-Gtime), as doing so will ensure his longevity.
Tidbit: Biber’s album ‘My World’ is being released rather interestingly as a two parter. The first half was released as an EP back in November last year, while the second half will be released on March 23rd.