Though we loved its material (albeit a little one dimensional) the promotional plan employed to push Nicki Minaj‘s ‘Pink Friday: Roman Reloaded’ was in fact nothing short of an unorganized mess.
Ditching the structure and strategy that saw her debut album ‘Pink Friday’ score points on a commercial and critical front, the ‘white wash‘ look, mass release of ‘un-promoted’ singles, lack of televised performances and constant need to remind the world that she was ‘still Hip Hop’ saw her isolate the casual listener that had taken all of ‘Friday’s singles to Gold or Platinum status.
Of course, while this didn’t stop the album from being the highest selling Rap LP of the year, it was clear that the once glamorous and in tact Minaj was in desperate need of a branding overhaul if her third album was to do as well as her first.
Now, as to right the wrongs of yesteryear, the ‘Your Love’ MC is readying a campaign that may leave some of her naysayers no choice but to applaud her.
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