What a tangled web has been weaved with Rihanna‘s ‘ANTI.’
The sometimes singer dropped her eighth studio album last week and has been embroiled in controversy ever since.
For many, the issue – beyond the free project’s questionable quality – stems from its sales. More specifically the great effort that has arguably been gone to to conceal its true commercial performance.
Said furore erupted after the RIAA certified the LP Platinum in the US despite a Samsung sponsorship making the 1 million “sold” copies available to fans for free.
Stirring more confusion into the mix was Rih’s exclusive streaming partner TIDAL, who went on to claim that an additional 400,000 equivalent copies of the album has been shifted.
All of this and yet confirmed industry forecasts have ‘ANTI’ on-course to open with full first week numbers of 95k-130k Stateside.
So what’s actually going on?
The good folk over at TIDAL have provided additional info to help clear things up.