If Pop princess Rita Ora has succeed in recouping the capital spent on pushing her UK debut, there’s no doubt that she’s on course to becoming just that for label Roc Nation, and management company Turn First.
So, one shouldn’t be too surprised at the meticulous planning that’s now going into ensuring her US debut fares just as well, with the last year spent securing deals that’ll be used to support the release once its campaign kicks off in the coming months.
How the star is preparing for the challenge? By talking about it.
Yes, during a chit-chat with ‘Midem 2014‘, the starlet and super-manager Sarah Stennett detailed their plans to turn the currently UK/Europe-based Rita into an world renown Pop sensation.
Should Roc rival Rihanna be worried?
Hit the 20 minute mark to find out!