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Rita Ora Details US Breakthrough Plans / Management Gears Up For Fashion-Fuelled Campaign


Cash cow.

If Pop princess Rita Ora has succeed in recouping the capital spent on pushing her UK debut, there’s no doubt that she’s on course to becoming just that for label Roc Nation, and management company Turn First.

So, one shouldn’t be too surprised at the meticulous planning that’s now going into ensuring her US debut fares just as well, with the last year spent securing deals that’ll be used to support the release once its campaign kicks off in the coming months.

How the star is preparing for the challenge? By talking about it.

Yes, during a chit-chat with ‘Midem 2014‘, the starlet and super-manager Sarah Stennett detailed their plans to turn the currently UK/Europe-based Rita into an world renown Pop sensation.

Should Roc rival Rihanna be worried?

Hit the 20 minute mark to find out!


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Rita Ora Announces & Previews New Single ‘I Will Never Let You Down’


Following a year long hiatus from music, Rita Ora is getting ready to rocket back onto the scene.

The Roc Nation priori spent much of last year racking up endless endorsement deals with the likes of Rimmel and Adidas, as well as filming her role in the much-talked about ’50 Shades of Grey’ movie.

During a visit to BBC Radio 1 this morning, the singer was keen to stress that she’s also been using the downtime to record her hotly anticipated sophomore album – which she confirmed is now finished.

Most exciting though, is the fact that the Jay-Z protégé revealed that the project’s lead single is due any moment now.

All the details, including a preview, after the jump…


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Rita Ora Teases New Album: ‘It’s Going To Be Great’


After building a fashion/movie-fuelled infrastructure to support the release, Rita Ora now readies the launch of her debut US album this year, two years after the launch of her Platinum UK debut, ‘ORA.’

Now, in a bid to generate interest for the Roc Nation-backed effort, the one time Abercrombie & Fitch sales clerk teased fans with it during the pre-Grammy brunch thrown by the label last week.

What fans can expect from it?

Her words below…


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Winning: Rita Ora Lands Lucrative Adidas Originals Deal Ahead Of New Album


Rita Ora‘s branding hustle knows no bounds.

With just one album under her belt, Roc Nation‘s leading lady continues to prove a magnet for some of the world’s biggest multi-nationals.

Having already landed lucrative endorsement deals with Rimmel, DKNY, and Madonna’s Material Girl, the ‘R.I.P’ singer can now add Adidas to the ever-growing list.

The sports giant has teamed up with the Brit-bred beauty to promote their uber popular “Originals” imprint.

Details after the jump…


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Rita Ora Stars In ‘UNICEF UK’ ‘Syria Winter Appeal’ Commercial


Rita Ora does her part to raise funds and awareness for UNICEF’s ‘Syria Winter Appeal’ today, starring in PSA named ‘There’s No Place Like Home.’

Joined by many an A-List pal, the singer/songwriter lends her support to the cause which seeks to change the lives of children living in war torn Syria, helping to bring stability to lives that have been rocked by ongoing political unrest.

Press play below…


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Rita Ora To Star In ‘Fifty Shades Of Grey’ Movie

With 90 million copies sold worldwide and Sam Taylor-Wood enlisted to direct its film adaptation, E.L Woods’ erotic novel ‘Fifty Shades of Grey’ made history months ago when it became the fastest selling ‘paper-back’ of all time.

Now, as its cultural impact continues to show no sign of letting up, the novel’s forthcoming flick has enlisted one of Pop’s fastest rising stars to bring one of its characters to life this week.

A star, who goes by the name of….Rita Ora.


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Watch: Rita Ora Launches Impromptu Fan Meet & Greet Ahead Of New Album


As the UK’s leading Pop Princess, there’s no doubt the pressure is on Rita Ora to ensure her US debut matches and surpasses the heights attained by her British effort, ‘ORA.’

Spawning a lucrative tour, three UK #1 singles and earning a Platinum plaque for its sales in the market, the LP’s continued success undoubtedly comes as a result of the almost personal relationship she has with her fan base.

A  base, who were recently treated to an impromptu meet & greet session with the fashionista, launched as she made her way out of BBC 1xtra’s London studios.

Peep the trendsetting starlet woo her adoring public below…


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