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Watch: Rita Ora Enlists Beyonce Director For New Video

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You’ve seen its official artwork here, now peep behind the scenes footage lifted from Rita Ora’s forthcoming visual for new single, ‘I Will Never You Let Down.

Directed by Francesco Carrozzini (Beyonce’s ‘Jealous’), the LA-shot clip brings with it the upbeat nature that reportedly sets the tone of its supporting album, and showcase Ora’s ever-daring sense of style.

Watch below!

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Hot Shot: Rita Ora Releases ‘I Will Never Let You Down’ Single Cover

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Shortly before it’s set to impact charts across the globe, Rita Ora‘s ‘I Will Never Let You Down’ welcomes the arrival of its official single cover today!

Kicking off what many hope will be a major number-pulling era, the shot touched down via the singer’s official Twitter page, arriving before the song itself is released in full in support of her US debut LP!

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Chart Topper: Rita Ora Rocks Rivals With Fresh Certifications

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Though its label system has done a pretty good job of masking this fact, the UK rarely ever spawns homegrown hits.

Sure, while the ‘Official Charts’ may welcome the occasional Brit-bred track to its #1 spot, it’s often releases birthed by international acts that move truly impressive numbers, boasting longer tenure on the charts than performers who may nab impressive peaks but slip, trip and fall once their initial hype has died.

Fortunately for Rita Ora, she joins the likes of Adele, Ed Sheeran, Emeli Sande and the now disbanded JLS to become one of a few acts to see their material sell well after their release weeks, earning certifications set to make her the envy of many a Brit based Pop belle.

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‘Hurricane Rita': Rita Ora Mobbed By LA Paparazzi Ahead Of New Album

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Though it’d be unfair to judge the release using its snippet alone, we’d be lying if we said we weren’t puzzled by Rita Ora‘s ‘I Will Never Let You Down‘…generic to say the least.

Giving some fans no choice but to wonder if more effort’s been employed to push Rita’s stock as a brand than her standing as a musician, we can’t but wonder who’s been tasked with sourcing the star’s material, and why they seem hard pressed to find cuts worthy of her potential.

However, if the response she garnered while making her way into Los Angeles’ ‘LAX’ hours is anything to go by, Ora will have no trouble winning over US audiences later on this year, sending the paparazzi into a frenzy as she stepped out with sister Elena.

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Rita Ora To Kick Off New Album Campaign…Next Week

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Two years after riding British chart waves with her debut album ‘ORA‘, Rita Ora sets her sights on the world with its follow-up this year, announcing plans to kick off its campaign…next week!

Want details?

Hurricane Rita’s news below…

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Snippet: Rita Ora – ‘I Will Never Let You Down’

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Rita Ora is readying a return to the charts after almost a year hiatus.

The Roc Nation priori has spent much of the last twelve months racking up endorsement deals in earnest, including a lucrative partnership with cosmetics giant Rimmel London.

As reported last month, the Calvin Harris helmed ‘I Will Never Let You Down’ has been confirmed as the lead single from the 23-year-old’s upcoming new album.

Fusing her musical and brand hustles, the singer is promoting the track via a major campaign with Rimmel – who today shared a behind the scenes look at the upcoming commercial. Featured within is a lengthy preview of the song.

So what are you waiting for? Sample new Rita after the jump…

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Rita Ora Taps Mike Will Made It & Future For Collabo?

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They’re the hit-birthing duo responsible for Ciara‘s Gold certified single ‘Body Party’, and now- in what may see them outperform themselves in the months to follow- Mike Will Made It & Future have lent their skills to her Sony sister…Rita Ora.

Want to be in the know?

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