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Music

Rita Ora Details US Breakthrough Plans / Management Gears Up For Fashion-Fuelled Campaign

rita ora that grape juice she is diva tgj 1 Rita Ora Details US Breakthrough Plans / Management Gears Up For Fashion Fuelled Campaign

Cash cow.

If Pop princess Rita Ora has succeed in recouping the capital spent on pushing her UK debut, there’s no doubt that she’s on course to becoming just that for label Roc Nation, and management company Turn First.

So, one shouldn’t be too surprised at the meticulous planning that’s now going into ensuring her US debut fares just as well, with the last year spent securing deals that’ll be used to support the release once its campaign kicks off in the coming months.

How the star is preparing for the challenge? By talking about it.

Yes, during a chit-chat with ‘Midem 2014‘, the starlet and super-manager Sarah Stennett detailed their plans to turn the currently UK/Europe-based Rita into an world renown Pop sensation.

Should Roc rival Rihanna be worried?

Hit the 20 minute mark to find out!

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Music

Rita Ora Announces & Previews New Single ‘I Will Never Let You Down’

 Rita Ora Announces & Previews New Single I Will Never Let You Down

Following a year long hiatus from music, Rita Ora is getting ready to rocket back onto the scene.

The Roc Nation priori spent much of last year racking up endless endorsement deals with the likes of Rimmel and Adidas, as well as filming her role in the much-talked about ’50 Shades of Grey’ movie.

During a visit to BBC Radio 1 this morning, the singer was keen to stress that she’s also been using the downtime to record her hotly anticipated sophomore album – which she confirmed is now finished.

Most exciting though, is the fact that the Jay-Z protégé revealed that the project’s lead single is due any moment now.

All the details, including a preview, after the jump…

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Music

Rita Ora Teases New Album: ‘It’s Going To Be Great’

 rita ora that grape juice she is diva that grape juice 1 Rita Ora Teases New Album: Its Going To Be Great

After building a fashion/movie-fuelled infrastructure to support the release, Rita Ora now readies the launch of her debut US album this year, two years after the launch of her Platinum UK debut, ‘ORA.’

Now, in a bid to generate interest for the Roc Nation-backed effort, the one time Abercrombie & Fitch sales clerk teased fans with it during the pre-Grammy brunch thrown by the label last week.

What fans can expect from it?

Her words below…

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Music

Winning: Rita Ora Lands Lucrative Adidas Originals Deal Ahead Of New Album

rita ora adidas 2014 thatgrapejuice Winning: Rita Ora Lands Lucrative Adidas Originals Deal Ahead Of New Album

Rita Ora‘s branding hustle knows no bounds.

With just one album under her belt, Roc Nation‘s leading lady continues to prove a magnet for some of the world’s biggest multi-nationals.

Having already landed lucrative endorsement deals with Rimmel, DKNY, and Madonna’s Material Girl, the ‘R.I.P’ singer can now add Adidas to the ever-growing list.

The sports giant has teamed up with the Brit-bred beauty to promote their uber popular “Originals” imprint.

Details after the jump…

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Music

Rita Ora Stars In ‘UNICEF UK’ ‘Syria Winter Appeal’ Commercial

rita ora unicef that grape juice Rita Ora Stars In UNICEF UK Syria Winter Appeal Commercial

Rita Ora does her part to raise funds and awareness for UNICEF’s ‘Syria Winter Appeal’ today, starring in PSA named ‘There’s No Place Like Home.’

Joined by many an A-List pal, the singer/songwriter lends her support to the cause which seeks to change the lives of children living in war torn Syria, helping to bring stability to lives that have been rocked by ongoing political unrest.

Press play below…

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Music

Rita Ora To Star In ‘Fifty Shades Of Grey’ Movie

rita ora that grape juice she is diva 2012 Rita Ora To Star In Fifty Shades Of Grey Movie

With 90 million copies sold worldwide and Sam Taylor-Wood enlisted to direct its film adaptation, E.L Woods’ erotic novel ‘Fifty Shades of Grey’ made history months ago when it became the fastest selling ‘paper-back’ of all time.

Now, as its cultural impact continues to show no sign of letting up, the novel’s forthcoming flick has enlisted one of Pop’s fastest rising stars to bring one of its characters to life this week.

A star, who goes by the name of….Rita Ora.

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Music

Watch: Rita Ora Launches Impromptu Fan Meet & Greet Ahead Of New Album

she is diva rita ora that grape juice 3 Watch: Rita Ora Launches Impromptu Fan Meet & Greet Ahead Of New Album

 

As the UK’s leading Pop Princess, there’s no doubt the pressure is on Rita Ora to ensure her US debut matches and surpasses the heights attained by her British effort, ‘ORA.’

Spawning a lucrative tour, three UK #1 singles and earning a Platinum plaque for its sales in the market, the LP’s continued success undoubtedly comes as a result of the almost personal relationship she has with her fan base.

A  base, who were recently treated to an impromptu meet & greet session with the fashionista, launched as she made her way out of BBC 1xtra’s London studios.

Peep the trendsetting starlet woo her adoring public below…

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Music

James Arthur Takes Aim At Rita Ora In New ‘Fire In The Booth’ Freestyle

rita ora that grape juice she is diva 0 James Arthur Takes Aim At Rita Ora In New Fire In The Booth Freestyle

Hours before watching his debut album rock the UK’s ‘Official Charts’ , ‘Suicide‘ singer James Arthur made his way to BBC Radio 1 to fulfil his end of a promotional agreement with the outlet.

It was there, in showcasing his Rap prowess, that he threw an unexpected jab at Rita Ora- the Pop Princess with whom he was romantically linked to following her split from E! star Rob Kardashian.

Watch below…

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