For most, the weekend lasts two days. For The Saturdays, though, it’s two years.
The Pop quad have stretched the campaign for their latest album ‘Living For The Weekend’ all the way out, serving up first single ‘What About Us’ in 2012 and the video for new release ‘Not Giving Up’ today.
A dynamo dance-floor jam, the track serves as the fifth cut to be lifted from ‘Living’ and the first since band-member Frankie Sandford gave birth.
With most artists being lucky to release two singles from an album these days, one has to give The Sats’ kudos for pushing on. Was the visual worth it, though? The answer awaits below…