Scribbled in history books for some good and not-so-good reasons, 2017 brought with it some of modern music’s most memorable moments. Now, as the year draws to a close, TGJ is reflecting on our favorite moments that rocked – and to some degree reshaped – the Urban and Pop musical landscape as we know it.
Next, we reflect on the return of MTV’s ‘TRL’:
After years of teasing, July 2017 brought with it official news MTV’s popular early 2000s daily video countdown show, ‘Total Request Live’ (later known simply as ‘TRL’), was set for a reboot. The initial excitement was also greeted with confusion as fans were curious how or if the show would be restructured to fit the changes in music consumption that have occurred since TRL’s original run ended in 2008.
That question was answered in October when the reboot officially launched on MTV to little fanfare.
“…at its height in popularity, the series regularly pulled in 600,000-750,000 viewers a day. Yet, as technology improved and increased the accessibility of “on-demand” media, the need for shows like ‘TRL’ took the hardest hit – a decline evidenced by its ratings by the time of its 2008 cancellation.
‘TRL’ Reboot Premiere Viewership: 166,000
To put that figure into perspective, it’s less than half the numbers the show was pulling when MTV decided to cancel it in the first place in 2008!”
To its credit, the reboot premiered the same day Las Vegas was exposed to a domestic terrorist attack. Optimists leaned on that fact as reason its premiere ratings were so poor. Time would prove that not to be the sole indication.
Here’s hoping 2018 shows itself a more lucrative year for the embattled series.