When told masterfully, movies fronted by black actors and characters spell nothing short of success for studios and this week, following ‘Get Out‘, ‘Hidden Figures’, ‘Fences’ and ‘Moonlight’, ‘Black Panther’ gears up to support this fact.
After watching the net celebrate the release of its trailer, its African-American/African cast has learned that said teaser has already been viewed 89 million times…within 24 hours.
19 million of those views came from eyes glued to last week’s NBA Finals where it nabbed one of its first looks while the rest, generated by the pandemonium its unveiling spark, were generated by video-sharing platforms like YouTube.
Said number rose over the 100 million when views from unofficial user-generated platforms are included.
So many brown people, in a movie, set in Africa, and not a hint of slavery. Thank you Marvel
— sanji (@EscoWilliams) June 12, 2017
Black Panther surpasses the views for teasers for top Marvel and Disney-released movies such as Captain America: Civil War (61 million), Star Wars: The Force Awakens (55 million) and Rogue One: A Star Wars Story (52 million).
Catch the movie when it claws its way into theatres on February 16th 2018.
Yet to see the trailer?