Colin Kaepernick‘s heroic bid to combat the systemic abuse of black people saw him blacklisted by the National Football League and lose his livelihood.
Now, after his racially prejudiced detractors hoped his ousting from the League would ruin him, they have learned that God had other plans.
Good news below…
Horrified by the injustices his community is unfairly belaboured by, Colin joined forces with Nike to spread his message of equality via a partnership which sees him stand tall as its new brand ambassador.
How said union is faring? Brilliantly.
For, thanks to support the brand garnered from the African-American community (most of whom support Colin’s quest), the company has learned that it share prices are now at an all time high!
Nike, a member of the blue-chip Dow index, finished at $83.47 on Thursday, its highest-ever closing price, prompting applause on Twitter from basketball star and self-professed “#NikeLifer” LeBron James.
The new record came 10 days after Nike unveiled a sweeping new “Just Do It” marketing blitz featuring Kaepernick, who has been effectively blacklisted from the National Football League after protesting racism in law enforcement.
Shares of Nike were up slightly at $83.51 in midday trading on Friday.Online sales for Nike rose 31 percent from the Sunday to Tuesday over the Labor Day holiday weekend period that included the Kaepernick ad, which quickly went viral after being teased on social media on the night of Monday September 3.
There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales but the data does not support that theory.