Lauded for its unique and suspenseful take on the happenings behind the scenes at historically black colleges and universities (HBCUs), BET’s primetime drama ‘The Quad’ – led by Tony Award-winning/Grammy-nominated actress Anika Noni Rose – burst onto the scene last year a winner among critics and fans.
Debuting with a 2-hour pilot, a la BET’s other hit drama, ‘Being Mary Jane,’ the response to the film was clear indication viewers wanted to know more about the show’s well-developed characters. Once season 1 wrapped in March 2017, there was little buzz surrounding the show until late last year when promo began to circulate around its season 2 return.
That return, January 23rd at 10/9c, may have had Twitter ticking, but official ratings reflect anything but excitement. Seeing a significant dip in viewership (compared to that of most episodes in season 1), tuck in below to see just how many people tuned in:
Season 2 Premiere Viewership: 571,000
The numbers above pale in comparison to the show’s season 1 premiere which pulled in over 800,000 viewers, while its season 1 finale pulled in over 860,000.
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Wow
I could have sworn i saw an ad a few weeks ago that said the show would be back around the beginning of March. I think a lot of people didn’t know the show was back, AND this show aired in the 10 p.m. slot. Maybe DVR viewing will boost the numbers.
HBCU Nation: Rise up! We got to save this show and let the world know that HBCUs matter.