Did You Miss It?! Tyra Banks Becomes College Lecturer / Offers Brand-Managment Course

Published: Monday 22nd Aug 2016 by David

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The latest chapter of Tyra Banks’ career has welcomed a traditional twist to its tale.

Good news below…

In 2012 the mogul attended the Harvard Business School to complete a nine-week course for budding executives named the Owner/President Management program.

Empowered by the experience and her own branding metamorphosis, Tyra now seeks to share her knowledge with the world via a course she will teach at rival university Stanford.

Its title?

Project You: Building & Extending Your Personal Brand

She will educate students alongside Stanford Graduate School of Business lecturer Allison Kluger who has been teaching courses in reputation management and strategic communications at the school for the last two years.

The course’s description reads:

GSB Graduates will be entering and re-entering the workforce needing to know and understand how to build, broadcast, maintain and protect their personal brand. Project You will help each student realize: What is a personal brand and how can it be unleashed as a valuable, competitive advantage? Why do you need a personal brand? How do you differentiate yourself and create a brand identity and strategy? How do you use social and traditional media to enhance your brand effectively as well as measure the metrics of social media responses? And how do you know when to pivot and evolve your brand for sustainability? GSB Lecturer, Allison Kluger, a former Television Executive and Co-Lecturer, Tyra Banks, Supermodel/Entrepreneur/Television Executive/Business CEO, will lead this class. They will help students create their own specific image to support their brand, teach them how to navigate on-air exposure, and help them create a long-term strategy for how to promote their personal brand across several media platforms. Within a highly interactive learning environment, image transformations, live broadcasting of presentations at a television station, live streaming of portions of the class on Facebook Live, and YouTube recordings of presentations will all be part of the assignments and requirements. The class culminates with the students sharing their honed personal brand to the public via three viable platforms (Facebook Live, local television, YouTube) to jump-start their personal brand extension. A 1:30 video stating “Who you are, what your personal brand is, and what you want it to be” will be a mandatory requirement before Class #1.

Keep it locked on TGJ to learn more about the exciting program.

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  1. Sasha August 22, 2016

    ? ok girl

    • Andrew August 23, 2016

      as a harvard freshman all i can say is wow!

  2. BEYSTAN_ SINCE 1997 August 22, 2016

    That’s awesome! Tyra has been in the business for nearly 30 years and knows the business very well. She knows the superficial aspect of how to make a business successful me the book knowledge to build a brand. Most people like to withhold their success tools its great to see her do this!

    • Wash yo mouth pls August 22, 2016

      Exactly!

  3. MusicLife August 22, 2016

    Suitable

  4. Coolness August 22, 2016

    Go ahead Tyra! It’s inspiring to see how she’s transitioned from Supermodel to mogul and now she’s sharing her knowledge in the classroom. I have such fond memories of her talk show 🙂

  5. Abel Minaj (Arianator Barb) August 22, 2016

    Her talk show was everything, i was so sad when it ended

  6. Nowd Reddish tran ivy blobukz Need UK timely Ukuno eremixi August 22, 2016

    That’s awesome

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