In today’s 360 era, artists are tasked with being larger than life and more than music. This a memo Pop force Lady GaGa has chewed and digested.
Indeed, beyond her songs, Mother Monster has built quite the brand portfolio – making a name for herself in the touring, technological, and beauty arenas. The latter is set to get a boost later this year when the star’s newest fragrance arrives.
Announced moments ago (packaged with the Steven Klein shot promo pic above), the scent has been christened ‘Eau De GaGa’ and marks the singer’s first foray into the unisex market.
Speaking on the perfume’s concept, the 28-year-old said:
“It’s inspired by the adventurous woman and the man who loves her.
I wanted it to be a timeless, elegant, luxurious bottle, something that would last forever. This is just EAU DE GAGA no.1
The base consists of sparkling water, lime, leather. 3 things I use everyday. A very clean expensive scent”
GaGa’s first fragrance effort, ‘The Fame’, has sold over 30 million bottles worldwide.