Two years may not be the longest window of time. Yet, in the career of superstar Christina Aguilera the last 730 days have brought with them a series of challenges. For many, the most notable of these is the under-performance of ‘Bionic’ – her ill-fated 2010 LP. Received well critically, the set struggled to ignite the charts in the manner Aguilera’s past releases had, quickly fading into Pop abyss.
Fast-forward to today and the climate looks altogether brighter for the self-branded ‘Fighter’. A rejuvenating stint on NBC’s The Voice has seen “Brand Xtina” back in business, clearing the commercial freeway for the 31 year old’s “comeback”.
Christened ‘Lotus’, the singer’s 5th studio outing is immediately noteworthy in that, despite boasting a loose narrative of “freedom” and “self-expression”, it’s the first of Aguilera’s post-teen-queen releases not tied to an overt “theme”. A fact that re-affirms her position as one of Pop’s most renown risk-takers. For, not only has the length and breadth of her success come from concept records, we’re in an era where top ten tallies often sound like the same song with different lyrics.
As such, from the onset, Aguilera tasks herself with standing out from the pack – in an era where the stakes are both higher and harsher. That Grape Juice attended the exclusive ‘Lotus’ album playback at Sony Music London today. Find out whether her risk paid off below…