Despite the epic flop that was their ‘Sweet 7′ LP, the Sugababes have returned to the studio to begin work on their next studio album. Speaking to NOW Magazine, the ladies manager, Mark Hargreaves, revealed the news, adding:
“They’re a very happy group today. They can’t wait to get back into the studio and bring back that feel good factor.”
Assuring fans that things are on the up for the group, Hargreaves also confirmed that the ‘Babe’s 2008 hit ‘Girls’ will be re-recorded to include new member Jade Ewen’s vocals. The revamped version will be used for a US advertising campaign by department store JC Penney.
PR spin at its best, ay? Unfortunately, it’s likely to be in vein. After all, with a tainted reputation and abysmal sales, the public have spoken loud and clear on their take on what’s left of the group. How this same public are supposed to be enthused or lap-up news of new material is kinda baffling.
That said, this is the music industry, and stranger things than a Sugababes comeback have happened.