Alesha Dixon‘s latest round of promotional performances are no doubt seeing her fight not only for the success of her new single ‘Radio’, but also her record deal.
For, despite major Radio 1 backing, a US shot video, and her highly publicised role on Strictly Come Dancing, ‘Radio’ sits at an abysmal #101 on iTunes following its release this week. This on the heels of the chart disappointment that was ‘Drummer Boy’ - which too had many a high profile performance, as well as radio support and a pricey video, only to peak at #15 on the Official UK Singles Chart.
Needless to say, its hardly a successful start for her second studio LP ‘The Entertainer’, which hits stores tomorrow. With labels ever-ready to drop acts if projects don’t bring back adequate returns, it’s not looking good for Ms. Dixon…at all.
In any case, peep her latest performance of the song on Daybreak earlier this week.