Big-budget videos, a Superbowl Half-time performance, and a giant snowball of hype. All of the aforementioned preceded the release of Madonna‘s latest album ‘MDNA’. And yet the LP has gone on to become one of the star’s worst performing yet.
Indeed, after shifting an impressive 359,000 copies in its first week on sale in the US (a figure boosted by a tour ticket/album combo), the following seven days would see the set make history for all the wrong reasons – after sales dropped a whopping 86%. Since then, the ‘Give Me All Your Luvin” led collection hasn’t fared any better – disappearing from the upper, middle, and bottom echelons of the charts in many a country.
Naturally, then, the blame game begins and it seems first up on the podium is the album’s primary producer William Orbit. The 55 year old Pop maestro, who couldn’t stop professing the greatness of the LP before its arrival, has been rather vocal about why he thinks the album flopped into the fiery pits.
Check out his “interesting” rationale after the jump…