Though Cassie’s sophomore effort is still without an affirmative title or release date (an unconfirmed date in September), her label head Diddy spoke with
“That’s going to really, really catch people off guard,” he says. “There’s a huge [cry] out there for a younger Britney Spears, a younger Janet Jackson. Those two great artists have paved the way. She has a single out called ‘Official Girl’ and Danja produced it, and it is a smash.
Cassie released her self-titled debut in 2006, which went on to sell 321,000 copies in the United States, according to Nielsen Soundscan. Single “Me & U” peaked at No. 1 on Billboard’s Hot R&B/Hip-Hop Songs chart and No. 3 on the Hot 100. It has also sold more than 1 million digital downloads.
Diddy says Cassie has grown significantly since the debut; at one point during the promo cycle for the album, the pair used viral video to apologize for her poor performance on a radio show.
“I just don’t think she was ready,” Diddy says. “I think that we threw her into the spotlight without the artist development — that goes on with a lot of new artists. We pulled out, we took our time, we developed her for like, a year-and-a-half. People are just going to see her there and be like, ‘Wow, she’s really cocooned into a butterfly.'”
Although the track list isn’t finalized, Cassie told Billboard earlier this year she’d worked with mentor Ryan Leslie, Seven, Mario Winans, Bryan Michael Cox, Eric Hudson, Sean C and LV on the project.
It’s pretty easy (and justified) to rubbish Diddy’s delusions of Cassie being the next Janet or Britney; after all, unlike her, both Janet and Britney compensate for their lack of vocal prowess by being all-round entertainers. However, I’ll reserve my judgement until more is heard from the album. I must say that the production credits are pretty impressive.