Viacom Inc’s BET Networks will launch in the United Kingdom next week as the Black entertainment network expands its global reach.
The entertainment cable network, targeted to African-American audiences, will make its debut in Britain on February 28 to more than 8.8 million digital satellite homes, with a roster of U.S. shows.
It will offer shows including “106 & Park,” a music and variety show, “College Hill,” a reality show about students, and “American Gangster,” a documentary series about notorious criminals.
Over time, the channel is expected to court British programmers to develop shows, executives said.
“For the UK version of BET, we will be giving BET’s U.S. content a regionalized look and feel that reflects the UK marketplace, and as we grow and develop the channel, we look forward to partnering with the UK creative industry to give BET an even stronger British accent,” BET International General Manager Michael Armstrong said in a statement.
Finally! With MTV Base now airing BET shows such as ‘Hell’s Date’ and ‘College Hill’, I assumed BET’s launch in the UK had been scrapped. There is very little output for Urban music, entertainment etc, so I, personally, can’t wait for next week’s launch.