Welcome to the latest edition ‘That Grape Juice A&R‘, the ‘TGJ’ original feature which sees us switch critic for creative and weigh in on the directions of our staple acts.
Who we’ve set our Evan Lipschutz-sized sights on this time? Ciara.
Since ‘1,2 stepping’ onto the scene 12 years ago, the siren has etched her name in the history books thanks to a slew of chart smashes and memorable performances.
Now, as she commences work on her seventh studio album, the 30-year-old finds herself at a career crossroads.
Last year’s ‘Jackie’ didn’t resonate as hoped – critically or commercially – and ultimately saw the singer depart Epic Records.
In the time since, she’s made a number of notable changes in her team, upped her brand positioning, and is reportedly on the cusp of formalising a new deal.
So what time is better than the present to share our views of where she could (and perhaps should) veer with her next release.
Meet us below…