If anyone thought Adele‘s reign had wrapped, think again.
Snatching the spotlight from her peers, the 10-time Grammy winner resurfaces on the Pop radar with ‘Send My Love (To Your New Lover).’
Unwrapped moments ago at the Billboard Music Awards 2016, the elegant clip’s arrival is poised to make waves across charts and airwaves globally charts.
‘Send My Love’ comes after universal hit ‘Hello’ and follow-up ballad, ‘When We Were Young.’ Shifting a mind blowing 3.38 million copies in the US in its opening week, ’25’ recently surpassed sales of eight million copies in the states, moving Adele ever closer to achieving that coveted Diamond certification.
The stars shine bright for one of music’s biggest calendar nights – the Billboard Music Awards 2016! Live from the T-Mobile Arena in Las Vegas, the extravaganza features appearances from the likes of Britney Spears, Rihanna, Ciara, Pink, Celine Dion, Fifth Harmony, Justin Bieber, and many more.
Check out the industry’s biggest names as they arrive to the scene. See and sound off on the fashion hits and misses below…
“I don’t need nobody telling what I’m gonna do about my destiny”
These were the words Britney Spears sassily sung to the world in 2001 on her hit ‘Overprotected’ – this week’s From The Vault Pick.
Its selection is timely too, as the pop star gears up to take center stage at tonight’s Billboard Music Awards to perform and receive the Artist of the Millennium honor.
Serviced as the second single from Spears self-titled third album, the track was considered a return to Pop-i-er form for the singer after the release of the Urban-kissed ‘Slave 4 U’. Hitmaker Max Martin produced the cut, which narrates a girl’s need to break free and find herself. A remix courtesy of Rodney ‘Darkchild’ Jerkins was released as well.
Surprisingly, the album version did not chart inside the Billboard Hot 100 – although the remix managed a peak of #86. Still, success awaited across the pond in Europe, where the song reached #2 in Sweden, #5 in Italy and #15 in France, and performed well in Australia and Canada charting at respectively #16 and #22.
In its accompanying video, Spears is seen escaping the paparazzi by entering an abandoned warehouse – where she is joined by her trademark troop of dancers. Billie Woodruff directed the visual and Brian Friedman choreographed.
Referenced in Rihanna’s ‘S&M’ video a decade later, the singer appears in a room where the walls are plastered with pictures and articles about herself; those same walls are moving in and out, symbolizing the oppression expressed in the lyrics.
The Britney Spears journey, with its glorious ups and saddening downs, has been quite the roller-coaster. One thing is level to see – her career has never been “boring” (sans “that” ‘Britney Jean’ album).
Could tonight be the beginning of a new exciting chapter? We truly hope so!
Kim Kardashian and Kanye West made their way to Rome hours ago.
There, following West’s bid to make headlines with this televised speech, the couple attended the premiere of ‘La Traviata’ as the pair continues to pull in impressive numbers from Kardashian’s ‘Hollywood’ mobile gaming venture.