If there’s one guarantee with social media, it’s that there’s no such thing as predictability. This week’s From The Vault celebrates that with Monica‘s recently revived ‘So Gone’ – the 2003 hit behind the popular #SoGoneChallenge.
After ironically struggling to garner attention with the shelved ‘All Eyes On Me’ in 2002, the R&B belle went back to the studio to cook up a second incarnation of the album. Clocking time with producers such as Missy Elliott, Mo was ready to re-rev the campaign’s engine in 2003. ‘After The Storm’ was the new title and ‘Gone’ served as its lead single.
It was the first time the singer unleashed the MC in her, which would somewhat became a habit for her from then on.
Released to rave reviews, the throwback cut – which samples The Whispers ‘You Are Number One’ – saw the R&B diva return to chart glory. The cut peaked at #10 on the US Top 10 and #1 on the Hip-Hop/R&B tally. It was also a Top 20 hit in Canada.
For the Chris Robinson directed visual, Mo’ got her crazy on, playing the role of a suspicious girlfriend who goes quite literally insane thinking her lover is cheating on her.
Though we would have preferred it was by way of her latest album ‘Code Red,’ we’re glad Monica’s name is on everyone’s lips again.
Who knows how this whole #SoGoneChallenge came about, but we’re glad more people are taking part in it.
We love it when the today’s consumers appreciate the greatness of previous eras in music; so color us excited about the resurgence of this R&B classic by a highly gifted and enduring artist.
Monica, we salute you