The video for Timbaland’s latest single ‘The Way I Are’ premiered yesterday. Upon listening to the producers’ album ‘Shock Value’ a while back, I felt ‘The Way I Are’ to be one of the few decent cuts on the CD. Yet the video is poor. Similar to the vid for the first single ‘Give It To Me’, it’s cheap and no thought appears to have been put into the concept. What’s more is that it does little to introduce Timbaland protégée, Keri Hilson (who features on the track) to the masses; she just wonders aimlessly across the screen. Disappointing.
What do you think of the video?