I feel that the men who created the song/ video were trying to prove something and also teach something. If the kids will listen to Ay Babay and shit then why won't they listen to this with the same look and concept only it is going to teach them something such as read a book. But at the same time I agree that if you believe that the video before yours being aired was bad and negative why put something on in the same light as that, instead try and go a different path in a positive direction. But I can't know him for trying. I know when I was 12/13 I understood what satire was and if I didn't know the word it is obvious that it is making a joke out of what it normally out there. Do you normally see videos saying brush your teeth and read a book so take the damn video for what it is. If the parents are so upset about what they're kids are watching restrict the channels away from them instead of just blaming the creators. Its both sides fault. I personally have been watching BET since about 5th grade and it increasingly gets more vulgur in content and language, but I looked at it as strictly entertainment. I can't say I took nothing away from it because everyone learns from there surroundings, but I don't believe I took too much negative. I am in college, don't drink like that, don't do drugs and I will be well on my way to success. So more power to the man who is actually trying to do something to get kids to read or do other hygenic things whether it is through a somewhat negative light, at least someone is trying instead of sitting on there ass.