Rihanna is now the face of Gucci

Gucci’s creative director, Frida Giannini, chose the songstress for her “strong personality”. According to WWD, Giannini said: “When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign.”

The campaign, “Tattoo Heart”, will be out in December - and, not wanting to spoil the surprise, we will only say that the ads show Rihanna in limited edition Gucci products for UNICEF, of which 25 per cent of sales will go towards the charity.