The album is going to be hot period. Timb is tha king of beats and will always be relevant. You can throw on Missy's first album, or the Aaliyah 'One in a million' album and still be amazed by how far ahead his sound was. He's a trend setter and the reason why everyone runs to the hot producer at the moment is because record labels drop artist when they're not selling albums. If you have the ability too, why wouldn't you work with the hit makers?

First and foremost, music is a business. You only stay in business by making money. Artist keep their record deals by selling music which make the money. It's really very simple.

In Jay-Z's case, he already got it made, but like the article said, he's doing it for the love of it. It's not like he hasn't worked with Tim in the past. It's sounds like he's trying to do some out of the box type music...and who better to go to than Timb.