..............1ST IT DOESNT MATTER IF ITS BEY'S HAIR OR NOT THE PEOPLE WHO BUY THE PRODUCT ARE GOING TO PROBABLY WEAR WEAVES, WIGS,& HAIRPIECES....HAIR IS HAIR!..AND IDK I DONT REALLY THINK HER TONE WAS LIGHTENED BECAUSE BEY IS REALLY FAIR SOMETIMES WHEN THE LIGHTING IS A CERTAIN WAY SHE LOOKS WHITE....ACTUALLY I THINK MOST OF THE TIME HER PICTURES ARE CHANGED IN SKIN TONE BUT TO MAKE HER APPEAR DARKER NOT LIGHTER FOR INSTANCE ON HER "DANGEROUSLY IN LOVE" ALBUM COVER AND NUMEROUS OTHER PICS THEY SHOW HER WITH A GOLDEN TONE AND HER SKIN TONE IS NOWHERE NEAR THAT....& THE COLOR OF HER HAIR IN THIS AD MAKES SEEMS TO MAKE THE TONE OF HER SKIN APPEAR LIGHTER