The video for ‘Diva’, one of Beyonce’s two new singles, premiered a few hours ago. Directed by Melina, the video is both a hit and miss affair IMO. Raw, gritty and edgy, the clip really captures the essence of the song. However, having seen Sasha step her game up on the choreography tip with ‘Single Ladies’ (and start a dance craze in the process), the choreography in this kinda left me a little salty. The word ‘lacking’ immediately came to mind when watching her bust moves which looked as if she made them up there and then. Still, a good video all the same. The black and white concept was pushed a little further with the colour contrasts i.e. the fire explosion etc. Like most things Beyonce, I’m sure this one will be big – it’s already taking off at radio. {Thanks Jonelle!}
Be on the look out for the 2nd of Beyonce’s videos ‘Halo’ later today.
What do you think of the video?