The treatment is disgusting, but, as usual, Cowell's puppets go along with it. Not only she is have to be sex kitten while Leona is the angel of Islington, Leona got two music videos for her first single while Alexandra has the same photo from her video shoot as her single AND album cover.

Simon is a real IDIOT sometimes. Why can't Leona stand with her legs open and her tits hanging out?

Someone needs to take Alexandra aside and warn her about this. People won't be listening to her voice but looking at her body instead. Others who rely on sex, i.e. Cassie and Rihanna, never sell as much or as fast as those who keep their clothes on like Alicia Keys and Taylor Swift.