Sam, Abercrombie & Fitch are actually suing Beyonce for the name of the fragrance which is supposedly named "Fierce" because they're using that same name for their fragrance as well. Check that out! http://www.google.com/url?sa=t&source=web&oi=news_result&ct=res&cd=1&url=http%3A%2F%2Fwww.thecelebritycafe.com%2Ffeatures%2F33546.html&ei=CXuzSseDDcfUlAffgu2bDw&usg=AFQjCNHyXDuJHWtBJQKGSylUWQvhpzSemg&sig2=T9iGpMvi3wgEpVvfpmU9kg