Former ‘it’ rapper 50 Cent has been on the interview trail over the last few weeks attempting to promote his new album, ‘Before I Self Destruct’. In two of those conversations, the mogul elaborated on why he thinks his new LP is set to debut with numbers far below his usual standard. Here are excerpts from the discussions with Hot 97 and Jenny Boom Boom TV respectively:
“With the actual outcome of the project, once the record leaks from the international plant, what more can I do,” 50 explained in an interview [with Hot 97]. “I can’t, I held the record long enough to get it to them, to mix and master it and for them to ship it and then it leaks from the plant internationally, I’m like come on, then that’s it. They lost the ball. You know what I mean, if the numbers look funny to me, it’s they fault.”
“All you gotta do is get the response,” Fif explained to radio personality Jenny Boom Boom. “The response is so well, so good, that I know the record is a hit. So whether they consumed it from actually purchasing it or they got it off the web or wherever they got it from, when they hear it and enjoy it, they end up at the show. How can I focus on album sales now when it’s to the point where my record is released four weeks before schedule. The marketing, everything that’s planned to sell the actual record, is happening four weeks late, now that the record is out a month early. You know, those things are happening after they had an opportunity to hear it and it’s confirmation to the doubters that the record wouldn’t be good.” {Source}
As usual 50 serves up a long list of excuses to compensate for his short-comings. People have not been anxious for his material since his marketing scheme feud with Kanye West in 2007, and even then their were whispers that his days as Hip-Hop’s biggest star were numbered. Maybe if he spent more time perfecting his craft rather than instigating conflict with other artists, he might be able to produce a quality LP like ‘Get Rich Or Die Trying’ instead of the filth that we have been subjected to for the last 5 years. Get it together 50.