Peep singing sensation Alexandra Burke on the set of the video for her next single ‘Broken Heels’ in Los Angeles last week (with more pics below). The immensely talented X-Factor vocalist recently spoke on her plans on cracking the US market as well as Beyonce, who loaned her musical director Frank Gatson to Ms. Burke for the new video:
On Cracking The US:
“I want to crack America but I’m c***ping myself. Even Europe scares me. America’s a huge deal. In the UK everyone knows me because of the show but in America they have no idea who I am.
I won’t be annoyed if things don’t work like Leona Lewis. I’m giving this my all and I want to make it work.
But I’m different to Leona. I’m going to work my a**e off. I guess I started on the show being compared to her and now I’m back being compared. If theyaccept you they do, but if they don’t then they don’t.”
On Beyonce
“Beyonce has lent me her choreographer. Frank worked with me for the video in LA last week and he’s helping me out with my live stuff. He’s out of this world and I want him to be in my life for ever. He’s given me a whole new identity as a performer.”
Go Alex! Anyone who follows the industry closely knows that snagging Frank Gatson is an oh-so-good-look for Ms. Burke. The song is growing on me, I’m the video and its anticipated killer choreography will speed up the process.
As regards cracking the States, Alex has the talent, I just wonder if she has the material. Hmmm…I guess they can always record extra tracks (ala Leona) for the US release. Generally, it’ll be interesting to see how her US label Epic place her, considering Leona has been targeted towards the Pop audience (if I’m correct, Ms Lewis has yet to appear at or on anything BET related?), while Alex has that Urban edge but the music, IMO, wouldn’t fit with the BET/urban chart mandate over there. A shame, as had her album been more balanced and less outright Pop, she would have been box-fresh ready to hit the States and likely succeed; something I still as a possibility, just with quite a bit of tweaking.
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She looks fierce! (yes, The Twinz – dancers- made the video!)
erm simon cowell would never market his acts as urban, why do you think her album is filled with girls aloud-esque pop? in america she’d probably be marketed as pop too.
that said she’d flop over there, they have girls like ciara etc. who aren’t even doing well.
Alex is a far more talented singer than Ciara. Not that talent really counts for anything but I think America are screaming for a talented singing popstar (B excluded).
She will do well and she can sing and Beyonce has lent her her choregrapher, Frank is a good move too. She is working with the best of the best.
what’s with the Ciara bashing? Her last album hasn’t done well but she has MASSIVE appeal with her dancing(and she’s a good performer and she’s very pretty)… that’s why she’s famous. Her videos are always the best. Alex whatever her name is can never have that appeal, sorry she will flop in the states too.
she’s working with Beyonce’s choreographer?? OK