Oh, this just has will.i.am's dreadful solo career written all over it! This will do well in the UK because the British public believe Ms. Cole can do no wrong but she's actually using this as her lead single in the incredibly difficult US market. I'm sorry but she is gonna FLOP FLOP FLOP!

Yeah, I wish Cheryl would stop trying to copy Lady GaGa with all her extreme fashion choices and making a real arty video!