Preview: Rihanna’s ‘Hard’ Video

Published: Monday 14th Dec 2009 by Sam

Peep this preview of Covergirl model Rihanna‘s latest music video, ‘Hard’. The Melina directed clip is set to premiere any day now! We’re reserving full judgement until seeing the video in its entirety.

{Thanks Music on Play!}

Your thoughts?

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Comments 27

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  1. Erica December 14, 2009

    Good for you Rihanna. Continue to be successful.

  2. Carl December 14, 2009

    I LOOOOVE THIS TRACK!

  3. Pinkpop December 14, 2009

    pah, successful…roulette was kind of a flop, specially as a “comeback” single it should have made more fuzz 😛

  4. Dawon December 14, 2009

    Another flop! Sit down somewhere Rihanna! No one’s paying you any attention. Lady Gaga is taking the game by storm!

  5. Sit Down Rihanna December 14, 2009

    Crap, like always and she trys to be hard but fails

  6. B@tch Please December 14, 2009

    Sorry HATER Russ. Rou.

    is #2 in all of Europe. Its charted on 21 of 22 world wide top 10s. Now if thats a flop I don’t know what is. LOVE RIRI

  7. mickey December 14, 2009

    yeassss rihannna!!!!!

    cant wait till this vid drops ..it’z gonna be majoaaaaar!!!!!

    im amped now…

  8. parisian girl December 14, 2009

    yesss riri!!!i just know the video is gonna own!!!

  9. aiight!!! December 14, 2009

    i dont care what anybody says , it is something very subliminal in all her s***!!!!!!!

  10. Dila December 14, 2009

    Love Rhianna, get it girl!

  11. whystillinbusiness December 14, 2009

    Hard is going to be another WIO type of over hyped video, they need to stop hyping up her stuff just bring it out and let that be.

  12. whystillinbusiness December 14, 2009

    Rihanna’s stans keep saying she did not flop but she did and still is, Rihanna only sold 454,000 WW for a two week total that # should’ve been that and more only in the states for her first week only sales not collectively. Y’all can keep lying to your self all y’all want, like Jay said, #s dont lie. It’s funny how all the things he has said has effected her career in a negative way.. No DOA, #s dont lie. Rihanna the higher power is telling you to stay away, Beyonce got talent and looks, you on the other hand has a look and guess what people are tired of that look only when spending their money… HARD is going to go down HARD and that’s that!

  13. Fire Bomb December 14, 2009

    Thisss sssssssoooonnggggg iss beastt (:

  14. bobs December 14, 2009

    HATERS. The girl sold 1/2 Million copies of her album in 2 weeks – gold in UK already.

    Russian Roulette is top 5 or 10 in every country it was released in. #2 on Euro Hot 100 this week.

    With a majorly switched up sound and much darker image – this is a HUGE success. If you wanna see flop – see Chris Brown. After his rant, his album sales plummeted!

  15. wtf December 14, 2009

    500k in the uk only..now her fans need to stop reaching..i dnt know who is more delusional….they talk about her single RR on itunes um what about her album…

    ok will not judge and wait for the full vid but someone is really trying hard..i just see a lil bey wanna be but lets wait till its released!!

  16. B@tch Please December 14, 2009

    WTF is so stupid. Gold in the U.K is not the same numbers as the U.S

  17. whystillinbusiness December 14, 2009

    In the UK it’s only 117,000 total 3 wks, they do certification different though. But she is only so far WW 454,000 totaling everywhere she has released and that’s not good at all.. But I was looking at the HARD preview and she is marketing this to the wrong people. Her fans that brought her last album were young teeny boppers not hard people. What has happen to her marketing team this go round? This new image is not working and the new fake sound is doing nothing for her sales. Rihanna is grabbing her self to much this go round and a lot of people are not into that!

  18. Whatever! December 14, 2009

    Hmmm…I don’t wanna judge untll I see the whole video, but it looks worse than that damn ‘Wait Your Turn’ video. I really think she is trying to ‘hard’ this time around! Has anyone noticed how she wants to be all super bad an edgy ‘post-beatdown’! I mean you get your ass whooped and now you are a ‘gansta’. Since this is a popular hangout for the Rih stans I guess I better jet before they attack with their 1500 ‘hater’ comments. *rolls eyes*

    @Bobs: Why is Chris Brown’s name ALWAYS in your mouth! Damn! Can you get off his nuts already! I really hope they do get back together just to p*** off all you damn delusional ass c*** ridin stans! Ya’ll really need to get a life!

  19. Gareth December 14, 2009

    Song is crazy, video looks amazing, another great video and I think another hit for Rihanna. If you don’t like it fair enough but do you have to b**** about it so much. Go and comment on something you DO actually like. No-one is making you watch it, you just wind everyone else up.

  20. dont take shyt December 14, 2009

    not going to even watch that clip
    will wait for the full video
    the song is hooooooooooottttttttttttt though

    GO RIRI GO RIRI GO

  21. swaggedupstud December 14, 2009

    I LOVE HARD CAN’T WAIT TO C IT I HOPE SHE DO A VIDEO 4 G4L DEM MA JOINTS

  22. Ho sit down! December 14, 2009

    Ridiculous! She’s just walking around in the video again as usual wearing next to nothing with full on drag queen makeup. Ho sit down!

  23. denise December 14, 2009

    do your thing rihanna….

    rihanna, alicia keys, and lady gaga are slaying the game right now

    F*** THESE C*** SUCKING HATERS

    GO EAT A D***

  24. J December 14, 2009

    I think that whoever writes the articles on this website is very harsh on Rihanna. If you hate her and her voice so much you should stop posting stuff on her.

  25. rightround(U.S.A pride!) December 14, 2009

    ^^ sweety, Sam didn’t even say anything about her on this post. you should read.

    the preview looks HOTT! but i know it’ll be a let down after the full video shows.

  26. I December 14, 2009

    Hate it or Love it, Rihanna reps it well! Shes always on top of fashion trends including creating her own style in the process–more than her singing to be honest…

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