Well, the girl is just poised to charm the socks off of us her in the States, as her personality has a refreshing quality if you've seen any of her interviews. Her voice puts you (or me at least) in the mind of a Toni Braxton-esque type of a vocal quality with the contemporary edge of today (a'la Rihanna). She has the rare distinction of being an artist who can deliver...meaning she can sing her ass off, nail the choreography on a dance track, and hold your focus in her Dolce and Gabanna outfits (they're signed on to costume her appearances/photos/etc I've read) and do it all LIVE! For those reasons plus others it's safe to say that Beyonce, Lady Gaga and now Alexandra Burke are bringing some integrity back to music, since alot of people must have forgotten than in order to call yourself a singer you have to be able to SING...