The "messy" look is her look, that's her trademark image. It's no different from Gaga and the way she dresses like something out of a really bad drag show, or Beyonce dressing like a high class prostitute. Different images for different artists. I see nothing wrong with it.

@ Aryo, she currently holds the #1 spot on both the Billboard Hot 100 and Billboard 200 albums charts...I'm pretty sure she's popular in America.