Despite only recently surpassing 500k in US sales, Rihanna’s ‘Rated R’ album has just been certified platinum by the RIAA. However, the LP has not sold 1 million copies at retail venues, rather it has shipped over 1 million units in the US and is expected to achieve that sales figure with retailers in the near future.

Congratulations are in order for Rihanna and her marketing team. Whether or not she is a gifted musician is unimportant. What is key is that they have managed to achieve a feat that many artists in the current sales climate are desperate to capture. Furthermore, with a repackaged version of the LP seeming to be a strong possibility at this point, I certain that she will pass the 1 million mark before the end of the year.

Thoughts?