The video for ‘In My Head’, the follow-up to Jason Derulo‘s smash ‘Whatcha Say’, premiered a few moments ago. Having found Derulo’s debut offering thoroughly irritating, I was pleasantly surprised by how much I was feeling this Pop/Rock/Urban fusion. The JR Rotem produced cut is definitely a winner.
About the video; it’s kinda standard-fare and pretty much serves its purpose. That said, it does a great job of introducing the masses to what Derulo has on offer; which seems to be a hybrid of the Urban-esque choreography which gave rise to the Usher’s, Chris Brown’s and co, this time with a Pop-edge musically.
Jason’s self-titled LP hits stores March 2nd.
Tidbit: Is it me or is that convenience store in the video the same one from Justin Timberlake’s ‘Like I love You’ video?