New Video: Jay-Z – ‘On To The Next One (Ft. Swizz Beatz)’

Published: Friday 1st Jan 2010 by Trent

Jay-Z dominated Hip-Hop in 2009 and it seems that he is aiming to do so again in 2010. The rapper has just released the music video for ‘On To The Next One’, the 4th single from his 11th #1 studio album, ‘The Blueprint 3’. The song features Swizz Beatz who also produced the track. To date the single has peaked at #61 on the Hip-Hop/R&B charts.

This is possibly one of the best videos that Jay-Z has released in his entire career. Visually and graphically stunning, the effects seem tied to the beat of the track. Additionally, the makeup and costumes on the dancers added a haunting element to the clip. I sense that Jay-Z enjoys toying with the individuals who accuse him of being a member of the Illuminati because it is clear that he made a conscious effort to include several forms of symbolism in the production. Very hilarious indeed.

Thoughts?

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  1. Veebz January 1, 2010

    (Claps Hands) 2 hu ever directed this video
    Visualy on point

  2. Veebz January 1, 2010

    V.good attention to detail

  3. ANTHONY January 1, 2010

    EVERYDAY I ADMIRER JAY Z MORE & MORE…WHEN I HEARD THE CD I KNEW THAT HAD TO BE HIS NEXT HIT…IT OTHER HIT ON THAT CD TOO…I LOOK UP TO THE CHIEF JAY Z…HE ALWAYS GOING TO BE A CLASSIC LUV HIM

  4. BLACK January 1, 2010

    He is making fun of the devil worship stuff people are talking about in this video.lol ON TO THE NEXT ONE

  5. well January 1, 2010

    This looks really good.

    It might sound a bit farfetched or skewed to say this, but I think Lady Gaga has had a bit of an influence on this video – it’s a lot more artistic and abstract than what he normally does; not many mainstream videos are as Lady Gaga’s.

  6. mike January 1, 2010

    it’s the fifth single: DOA, Run This Town, Empire State of Mind, Forever Young & this one (that i LOOOOOOVVVEEEE)

  7. Fatima January 2, 2010

    The YouTube comments on this video are hilarious. Sanctimonious pricks running wild with this Illuminati and/or Freemason s***! It’s off the wall how dumb people can be.

  8. ThatAppleJuice January 2, 2010

    What do you mean ‘taunting’ like you know for a fact that he isn’t? Hisssss!
    Jay-Z is part of Illuminati. Simple.

  9. wtf January 3, 2010

    i dnt understand why he would play with this kind of images in the name of art??? some things u just dnt mock unless u mean it..jus saying!!!

  10. Q-dog@456 January 10, 2010

    i think he is apart of the illuminati. in most of his recent music he dissen jesus.he said it himself ‘ do you dudes listen to music or do you just skim threw it

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