This is actually NOT a good initiative. Has it never puzzled you how the milk industry (seriously. not fashion, not beauty industry. MILK) is ready to pay enermous amounts of money to numerous celebs to make it appear like the healthiest thing you can do?

Cause it's not! Do some googling and you'll know that this is actually EVIL stuff.

Too bad none of the "stars" want to do backup reading on the product their spokeswhoring for.