I don't understand why for some people it is so hard to understand this video and its concept. I also do not understand the uproar about product placement. Surely there is some of that, also was in her previous video for "Bad Romance" and in numerous other music videos around. The advertising however does not run the show - and more likely it allowed Gaga and Beyonce to do a short movie type video rather than just a typical length music video. I would say it's good thinking and I would do the same if I was them. As long as there is content and depth and a good concept, artistry always wins. Bravo Gaga and Beyonce, "Telephone" is an amazing video with so many references to pop culture, movies, gender identity, addiction, etc. It's a very unique package of information if one chooses to see it. I find it silly that people go on complaining on sites that the video does not take place in a club and why is this cos she sings about her heart being on the dancefloor. Yup, that would have made a really interesting video, eh? Not. What I love about Gaga is that she is like modern day surrealist. She combines things in a very interesting way and gives new meaning to things and topics. She's a true artist who isn't just after fame but wants to add value to her body of work by inserting deep concepts and thoughts. That's admirable in a world were so many people go on living lives as shallow fame addicts who do the expected rather than the unexpected.