Ciara and her team really do not appear to be playing with her forthcoming album. A previously reported, the singer shot the video for the LP’s lead single ‘Ride’ earlier this week.
Yet it seems plans for the project are being put into action way before its release window, as it has been confirmed that the dynamic performer is set to shoot the video for another song titled ‘You Got Me’ – which, like ‘Ride’, was written and produced by Tricky Stewart & The-Dream. {Source}
Ciara’s new LP is currently pencilled in for a June release.
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News of another new video definitely has me anticipating her project that much more.
It’s always a good sign when a label/marketing team are putting things into play this far off from an album’s release; a real indicator of great strategy. Good strategy being something Ms. Harris’ project needs as a necessity, considering how things ended up the last time (see: ‘Fantasy Ride’). Above all, it’s awesome to see the level of secrecy surrounding the project; for not only is it a key ingredient of generating a buzz, it’s a stark contrast to the many leaks which effectively brought ‘Fantasy Ride’ to an abrupt halt last year. Here’s hoping things are more smooth sailing for Ciara this go round.