As far as the "hype" between the two artists...It was probably started by the "other party" as a media ploy to attract attention which it has been doing fairly well.But heck what do I know, Christina's side could have started it. Ingenious marketing strategy; whose ever idea it was. And anyone who thinks gogo gaga has talent over Aguilera is obviously deaf. As far as album sales go, I BOUGHT my copy June 8th. Got straight out of bed, took a shower, and raced to get it. The album is actually quite amazing. I have to say this also, I've noticed CD racks shrinking in general. It's quite depressing. People would rather download, whether legally or illegally, and sacrifice quality for simplicity. SO not cool. Shows who the true music lovers are. I mean people thought going from 8's to CD's was terrible...now what! lol just sickening isn't it?