Don't know if this has an effect on sales beyond me, but growing up as a half italian girl in the suburbs I didn't really listen to much rap as it just didn't seem to be something for me. Then I saw Em' singing on a video and he drew me in because I guess I could relate to him pretty easily. Since then I've moved into the city in a more mixed area and I've got into loads of other rappers - so what I'm saying is that the black artists I have bought are really all down to Em' to start with. Like I say I don't know if that's true for anyone else.