@ЯƏCONSTʁUCT THA ⒾNDUSTRYY;; I think the problem with Bionic was definitely the label. NMT wasn't the right lead single and the video was a total mess with far too many Gaga style elements. For an example of how to do the whole campaign properly you've just got to look at the launch of Kylie's new Aphrodite album - first bring out a good lead single ahead of the launch with a good video, next release a magamix of the album tracks for free on Amazon etc to wet everyone's appetite, then have the artist themselves do appearances around the world just prior to launch - result: her comeback album was released on Monday in UK and Tuesday in US - by Wednesday it was outselling Eminem by 2 to 1 in the UK and was already on its way to #1 in 8 countries.