The movie-esque video for Jason Derulo‘s fourth single ‘What If’ premièred a few moments ago. Check it out below (a must see) …
{Shout out to KeviPod!}
Engaging video, and not a bad song either. Jason, from my standpoint, has always possessed much in the way of star potential, however a lethal combo of auto-tune and cringe-worthy Michael Jackson impersonations have – prior to now- over-shadowed that.
Having slowed it down and left the at-times good / at-times appalling choreography on the back-burner, both this song and video present the 20 year old in a much more musically-durable light than his (successful, yet somewhat throw-away) earlier releases.
With Chris Brown on the comeback trail, Trey Songz somewhat doing his thing, and Derulo proving to be more than a one-hit wonder, the male Urban/Pop market is looking increasingly promising.