J. Cole is fire without a doubt, but fuck a mainstream. With all avenues an artist can go down, signing to a major is the worst thing a rapper can do. J. Cole is signed to RocNation/Atlantic, Atlantic Records still have not dropped Lupe Fiasco's "Lasers", Young Dro's "P.O.L.O.", Saigon walked away because they were fucking up his "Greatest Story Never Told".

In today's climate it's best if an artist is independent, fuck radio and their BDS SPINS and fuck a major with their 360 DEALS.