Ellepink: 'although drake and nicki are both hot property right now, lets remeber that once upon a time ja rule/ashanti, and 50 cent/gunit were ruling the charts. the masses are not loyal and will jump from one hot thing to another.'

I completely agree with the above. J. Cole is definitely in the 'rare artist' category for me. Hes some who actually takes the time to make quality music and isnt simply in a rush to have number ones and sell big numbers.

Though i do like Drake and the others, i find J. Coles music more alluring and something which can stand the test of time. While others are making music that appeals to the masses, as Ellepink so cleverly pointed out, that in no way determines the longevity of an artist.

J. Cole, is an artist who is not only bringing back true Hip Hop, but he also alludes to the fact that he has put in an incredible amount of effort into his work to deliver something truly great. Unfortunately, thats not something that can be said about the majority of artists nowadays who seem to be getting all the number ones on the charts.

All i can say is that i will definitely be buying his album when it comes out, because an artist such as J. Cole, really is a rarity nowadays.