The video for Alexandra Burke‘s new single ‘Start Without You’ premiered a few moments ago. Check it out below…

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While the video, which sees the X-Factor alum serve up her trademark sass, is a commendable effort, it’s hard to play down the fact that it doesn’t necessarily capture the essence of the song as well as it could have. There’s no doubt the changing of the single’s release date from August to September was the catalyst for scrapping the original summer-esque video. Yet, watching this, has me thinking sticking with the first incarnation of the video may have been the way to go.

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